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SEO news, views, tips and advice from the team at NeSEO.

What is social media marketing and how can it benefit your business? Social Media 14 May 2021 What is social media marketing and how can it benefit your business? The popularity of social media is undeniable. Whether your platform of choice is Facebook, Twitter, Instagram, LinkedIn or a lesser known network, the perks for personal users are many, but what about business users? Why it might be time to arrange a ‘health check’ for your website Digital Marketing 19 March 2021 Why it might be time to arrange a ‘health check’ for your website The health of a website is one thing that is underestimated by many. Without regular updates and upgrades, your website won’t be the user-centric, SEO-friendly online portal it should be, which could leave brand awareness and sales suffering. What is the difference between lead generation and CRO and why are they both so important? Conversion Rate Optimisation - CRO 10 February 2021 What is the difference between lead generation and CRO and why are they both so important? In today’s uncertain world, giving your business every chance of success on the World Wide Web is even more vital. 2020 the year to forget! Digital Marketing 23 November 2020 2020 the year to forget! As we get ready to come out of Lockdown 2.0 we ask ourselves what learnings can we, as a Digital Marketing Agency, take from 2020. How can you use Digital Marketing to reduce your carbon footprint? Digital Marketing 18 March 2020 How can you use Digital Marketing to reduce your carbon footprint? There’s a lot to be said for creating a sustainable, environmentally-conscious business these days. Firstly, it’ll differentiate you Why did Google backtrack on the new search results design? Google Algorithm 24 February 2020 Why did Google backtrack on the new search results design? In mid-January this year, Google made a fairly big change to the way in which it displayed search results. Why you should treat you website like your car Websites 3 January 2020 Why you should treat you website like your car Imagine if you didn’t have your car serviced regularly. At some stage, it’ll break down and will probably do so when you’re stuck in rush hour traffic trying to get to work on time. What we’ve learned from SEO in 2019 and what to expect in 2020 Digital Marketing 7 December 2019 What we’ve learned from SEO in 2019 and what to expect in 2020 And, just like that, 2019 is pretty much over. In fact, you may already be reading this in 2020. Search engine optimisation has changed immeasurably in recent years. So much so, in fact, that it’s… Why a website health check is a brilliant idea in 2020 Digital Marketing 25 November 2019 Why a website health check is a brilliant idea in 2020 With a new year on the horizon, now is the perfect time to commission a free website health check for your business. What’s the difference between Google Organic and Google Paid Search Results and Search Traffic? Google Adwords - PPC 26 October 2019 What’s the difference between Google Organic and Google Paid Search Results and Search Traffic? Although there are many different search engines, most of us tend to rely on Google when we have a question that requires a digital answer. SEO Northampton SEO 30 August 2019 SEO Northampton Without search engine optimisation (SEO), your website simply won’t reach the right audience. Why you should invest in SEO and digital marketing training? Digital Marketing 25 February 2019 Why you should invest in SEO and digital marketing training? It’s impossible to grow a profitable business in the digital age without investment in search engine optimisation (SEO) and digital marketing.