Good content does three jobs at once: it answers your customers' questions, it gives search engines a reason to rank you, and it gives AI assistants something worth quoting. We research what your audience is searching for, then plan and write the articles, guides, blog posts and landing pages that earn their place.

Engage with your customers through interesting, exciting, unique and relevant content

Developing quality content that people are truly interested in will automatically attract links, shares and likes! We will research your customers and marketplace to bring together a content marketing plan that will engage and excite.

We will create and distribute your content to ensure that your Organic SEO campaign stands out from the crowd.

Quality
Engaging
Handwritten
Unique
Relevant

Content is king

Having quality, unique and truly engaging content is essential to attracting potential customers and improving your website authority. Over the years the focus on quality, relevant, informative, interesting and well written content has actually increased in terms of Google and the Google Algorithm. Our SEO copywriting service takes the strain off your internal resource to continually produce interesting authoritative articles, blog posts, forum topics, tweets and onsite content.

Our in house team of SEO experts will deliver brilliant content again and again, whatever the industry, market place or audience.

What is content marketing?

In a nutshell, content marketing is communicating to your audience and potential customers without directly selling them anything. It's about creating valuable, engaging and relevant blog posts, news posts and articles that encourage social media shares. SEO over the years has developed into a myriad of different subsections and websites that continually post about their own products just don't engage people enough. The analogy we sometimes use is going up to a complete stanger in a pub and asking them to marry you. It's just not done and is unlikely to end up in the result wanted. There's no communication between those involved, there's no small talk, introduction or feel for the people we meet, whether we want to sell to them or not. For this reason, it's a great idea to break the ice first.

Creating relationships with your customers can be done through multimedia, info-graphics, video snippets and tutorials, helpful comparisons and reviews of related sites and solutions within the same industry.

How do you create engaging content?

Content marketing has become an essential part of any online business. It's about creating engaging 'content' that lets your potential customers know you're still there. That pub that you're in, it's full of people, all working in different sectors, different ages, different backgrounds and interests. You can often join in a conversation offering some help or advice without it being too intrusive. Without selling anything or promoting your business, you're offering a helping hand and creating value for yourself and later on.. your business. Engaging content can be anything from news articles or blog posts to videos, infographics or tutorials that are given as a free snippet of help to anyone that might need it.

It's a strategic marketing approach that's designed to attract and retain a clearly set out demographic of current and future clients.

We know how to create engaging content

Here at NeSEO, we have a team of digital designers, content writers, bloggers, social media experts and experieced SEO marketeers that know what it takes to create engaging content.

We analyse your website statistics, work out what content is doing well, create leads that have minimum bounce, and use that as a template for future communications.

You'll need great content for your Google Ads too!

The thing that most people forget, is that in order for your Google Ads PPC (pay per click) to work you've still got to have something on the page for people when they get there. Creating a business brand that cares about it's clients and prospects is down to providing them with information about what matters to them, and not what matters to your business. In this way, you can connect on a more personal level with your target audience and suggest solutions and products softly as a matter-of-fact rather than giving them the hard sell. Let's go back to that bar scenario we talked about. If you're in a room full of strangers, you wouldn't go up to someone and offer them a marriage proposal. You're skipping too far ahead. Creating awareness, talking about what you do, who you are, returning frequently and being consistent with your views over a period of time enables those relationships to develop organically.

Want to see how we can help you with your content?

If you want help getting your content right then get in touch with us today and let's start getting you some winning content.

Blogging is an essential tool in content marketing

Whether you're selling products or providing services, blogging has become an essential part of digital marketing. Commonly referred to as 'content marketing' the process of creating shareable articles, connecting with industry peers, and solving common problems for your audience is a process that's often overlooked.

"What if I don't have time to write a blog?"

"What would I write about?"

"What's the point?"

are all questions we get asked when we talk about blog management.

The answer is simple, and the impact is greater than you can imagine.

Research you
Research your market
Research your customers
Research your competitors
Entertain and engage
Build your audience

Getting to know who you are

Creating a brand and an associated quality to go with it can be achieved through delivering great articles that solve your audience's problems. It might sound counter-intuitive giving away free advice or offering charts, graphs, videos and comparisons when all you want to do is charge your visitors for the same freebies. But let's look at the bigger picture. If your business does a few things really well, these are your key products and the rest just help support them. People trust businesses more when they are seen to be helping them, especially if you've done your research and know your client base inside and out.

Creating video clips, infographics, providing reviews and critique on current trends and products is all part of establishing your company as a trustworthy business to deal with.

Researching your Market

Finding out what makes your customers and potential customers 'tick' is important. Speaking to them face-to-face is not always possible, but with a range of tools to analyse your key demographics and interests, we can work with you to highlight the traits that make your ideal customer and provide daily, weekly, monthly or even yearly posts depending on your marketplace. Our experience tells us that frequent posts are great for ensuring your website looks fresh and shows the search engines that you're actively adding to it and updating it, but it's not always necessary to post weekly.

Creating GREAT content is what counts, and marketing it to the right people is what will make the difference.

Working closely with you

When taking on a new SEO or Digital Marketing relationship, we'll chat with you to find out everything we can about you and your business. What you're passionate about, what sells well, your successes and failures and find out what your customers ask you the most. From here, we'll start creating a plan to deliver regular blog posts that meet the demands and requirements of a competitive marketplace. We have a team of content writers, graphic designers, video editors and creatives that can add valuable content to your website that not only serves your customers, but helps generate inbound traffic too.

Having focused articles on individual topics, services, products or trending issues can help your improve your brand and your brand visibility generating new and incremental traffic to your site.

Creating entertaining and engaging content

It doesn't have to be boring! People want fun stuff too. If you've got video clips from you enjoying an awards event you've recently attended, or the packaging team creating a wall of boxes in front of the toilet - this can help too. Being able to show that your business is fuelled by fun and real people enables a connection between you and your customers to help you build that trust element. It also avoids the feeling of having products and services pushed down your throat of your customers.

Build your audience

Are you struggling to find the time to write in-depth and exciting content, manage blog comments and respond to comments? Don’t worry you not the only one – that’s why our clients outsource blog management to NeSEO.

We craft beautiful content which your subscriber base will love, we will also make sure your blog is optimised for search engines through on-page SEO.

Our blog marketing service includes: