When someone nearby searches for what you do, they usually need it soon. Local SEO makes sure you are one of the first businesses they see, on Google Maps, in the local pack and in AI-generated answers. That means a strong Google Business Profile, consistent listings, genuine reviews and pages that speak to each area you cover.
Attract local customers to your business through the power of a geo targeted search campaign
We are always really excited about helping new businesses to find their feet in their own local market. Whatever your market, sector or indeed location we can help your business to thrive with our local SEO services. It is fair to say that there are many actions that apply to good national / international SEO as to local SEO. However, the priorities for both are not the same. It is important you find a partner that understands the differences and can build and implement an effective local SEO campaign.
- Local on-site SEO
- Local authority building
- Local blogging
- Local social media marketing
- Google Business Profile
Connecting local people to local businesses
If your business is interested in attracting local customers, then your search engine optimisation (SEO) plan needs to be geographically targeted. It’s not only about having a Google Business Profile, you need to engage with your local community online, raise awareness about your business, its products and services. Our local SEO services include:
- Local business listings (Google Business Profile and other directories)
- Smart interaction with local online community
- Awareness campaign
- Website optimisation for local keywords
- Onsite photography and imagery sourcing
- Local content marketing
- Blogging for local SEO
- Local based social media marketing
Who needs local SEO?
Any business that is location-based and has much of their custom from the immediate area such as doctors, taxis, restaurants, solicitors, accountants, electricians, decorators, plumbers, builders, gardeners, web designers etc. This is especially important if you have a local address and a shop front where you expect people to visit. We have years of experience helping businesses with their SEO throughout Northampton and surrounding counties of Bedfordshire, Leicestershire, Cambridgeshire, Bucks and Oxfordshire with local techniques to help support their businesses achieve growth throughout their local market.
Why is local SEO different from national SEO?
Of course your website will still need to meet a certain standard before it can be marketed, as search engines 'read' your website looking for correct layout, tags and data to interpret this into a listing. For this reason, it's important that we consider an analysis or audit of your website first.
Local SEO encompasses the management of long-tail local based search terms, generating reviews on local portals and becoming a visible contributor to the area. Visibility and local awareness are the key factors here. We need to ensure all your address details are exact across all your social media so that google (and other search engines) can recognise that all the things your doing off-page are related to the same business and the same physical address.
Identifying opportunities that may work for you in terms of sponsorship or involvement is also a great way to shout about your commitment to the area and more importantly establish your business as a name that people can trust.
With local SEO we still use social media marketing and content marketing to help get your website to stand out from the crowd and also help Google to select your website over your competition.
National SEO campaigns rely on even more on content-driven organic results and targeted pay per click campaigns.
A clear plan, every month
- 01Local auditWhere you rank now, town by town, against your competitors.
- 02Fix the foundationsGoogle Business Profile, listings and website fixes come first.
- 03Grow your reachNew town pages, reviews and content, month after month.
- 04Report and refineClear monthly reports and a plan for the month ahead.
Want to know more about local SEO?
Get in touch with us today and find out more about how we can help you with your local SEO.
